12-Week Warrior helmet12-Week Warrior Start Application
Applications open

This isn't for sale.
You have to apply.

Twelve weeks. By application only. Not everyone gets in — and that's the point.

The 12-Week Warrior is a structured rebuild for people who've lost something that mattered and are done waiting to feel like themselves again. It's demanding, it's personal, and not everyone who applies is accepted.

So there's no checkout button. You apply, I read every word, and if it's a fit we talk before either of us commits to anything.

Enrollment opens when I set the date — applicants hear first, and there's no deadline to apply.

Start My Application

How this works

Four steps. No pressure at any of them.

You apply

Fifteen minutes of honest answers. The questions are real — they're the ones that tell me whether this is the right program for you, and where you'd be starting from.

I read it personally

Every application, every word. Not a form that vanishes into a funnel. You'll hear back either way.

We have a Fit Call

A real conversation — no pitch deck, no pressure. I'll tell you honestly if this isn't right for you, and where to go instead if it isn't.

You decide

Only after the call do we talk about starting. If it's a yes from both sides, you're in — and we begin.

Before you write a word

The honest part.

You're going to read a lot of promises in this industry. Here's what I'd rather tell you up front:

THINGS I'D RATHER YOU KNOW NOW

  • This is coaching, training, and community — not therapy, medical treatment, or crisis care. Plenty of warriors do this alongside a therapist. That's a power move, not a weakness.
  • It asks for real time — plan on 90 minutes to two hours on most days, six days a week, for twelve weeks. Three of those days include a strength session of 45 to 60 minutes; the rest is walking, and walking can be split across the day. If you can't name where that time comes from, you won't find it.
  • If your loss is very recent, or you carry trauma from before it, you may be advised to start on a gentler path through the deepest week. That's a design decision, not a downgrade — and it's still your choice.
  • If you're here hoping to win someone back, I won't turn you away — but I'll be straight with you about the aim. This program is built to win you back. There's a full section on relationships inside the twelve weeks, and plenty of people find their relationships change as they do. That happens as a consequence of the rebuild, never as the target of it — and rebuilding yourself is what makes the difference either way.
  • Turning someone away well matters more to me than filling a spot. A "not yet" from me is a real answer, with reasons — and an open door.
The application

Tell me the truth and I'll do the same.

Take your time with this. Single-line answers tell me you're not ready, and that's a real outcome of this form. Nothing you write here goes anywhere except to me.

Before you continue — if you're in crisis right now

This form is read by a human, but not immediately. If you're having thoughts of harming yourself, or you're in danger, please don't wait on this — call or text 988 (Canada and US) or contact your local emergency services now. That's the right move, and it isn't a detour from rebuilding. It's the first step of it.

Section 1 · You
Section 2 · Where you're starting

These questions shape how your program is built — particularly the deepest week. There are no wrong answers here, and none of them disqualify you.

Not a disqualifier. It changes how one week of the program is built for you, and I'd rather know now than in Week 2.

Answer honestly. There's a path through this program built exactly for a yes.

Often a green flag. Many warriors run this program alongside professional support.

Section 3 · Readiness

As much or as little as you want to write. You're not being graded on it.

This is the most important question on the form. Take a minute with it.

Section 4 · Motive

Strange question. Answer it anyway — it's usually the most revealing one here.

Section 5 · Capacity

Name the actual time of day. "I'll find the time" is the answer that predicts not finding it.

First name is enough. They become your accountability partner — recruited before day one, not found in Week 9.

I read every application personally and reply either way. Nothing here is shared with anyone.

The 12-Week Warrior is coaching, training, and community — not therapy, medical treatment, or crisis care. If you're in crisis or struggling with your mental health, please reach out to a licensed professional or call/text 988 (Canada and US). This program works best alongside that support, never instead of it.